Hospice Buffalo Brand Repositioning and Testimonial Campaign Redefining hospice care as early, supportive intervention Hospice Buffalo faced a persistent perception barrier. For many in the community, hospice was viewed only as a final step when all other medical...
Independent Health Brand Strategy and Market Repositioning Alignment that turned culture into competitive advantage Independent Health, a multi-billion-dollar regional health plan, faced internal silos and misalignment challenges. Growth required sharper focus and...
Dana Incorporated Global Public Relations & Social Media Strategy Controlling the Conversation on a Global Stage Gelia supports Dana Incorporated with global public relations, international event strategy, and social media execution across more than 20 countries —...
Cystic Fibrosis Foundation Fundraising Event Creative & Production Support Near and dear to our hearts is Gelia’s long-time client, the Cystic Fibrosis Foundation (CFF). For many years, Gelia has assisted the CFF with vital fundraising efforts, including their...
TRICO® Cats and Dogs Campaign Turning a Familiar Phrase Into a National Brand Platform A national consumer awareness campaign designed to keep windshield wipers top of mind by connecting TRICO performance to real-world weather conditions. The Opportunity Wipers are...
