Independent Health Talking Vending Machine Experiential Health Campaign A Surprise Activation That Sparked 150,000 Healthy Conversations Independent Health’s Healthy Options initiative needed to influence a difficult audience: young adults who rarely consider...
Independent Health Foundation Experiential Health Marketing Campaign Kale YEAH! Turning a Food Festival into a Billion-Impression Health Initiative The Independent Health Foundation’s Healthy Options initiative promotes better eating habits throughout the community....
Hannay Reels U-Centric Content Strategy & Production Building a Scalable Content Library Designed to Last Hannay Reels has nearly a century of experience manufacturing high-quality reels. When they partnered with Gelia to create a comprehensive library of photo...
Purolator Febreze Cabin Air Filter Video Campaign Launching a little-known product with a trusted ingredient brand Marketing a product powered by the Febreze name created immediate credibility. The challenge was awareness. Many consumers were unfamiliar with cabin air...
Purolator Amazon Marketplace Strategy and Optimization Program Building Brand Authority and Performance on Amazon Competing on Amazon requires more than product listings. Purolator needed a structured strategy to strengthen brand credibility, differentiate products,...
