Purolator Amazon Marketplace Strategy and Optimization Program Coordinated Media Strategy Built for Scale and Accountability Launching Purolator’s cabin air filter required more than reach. It required disciplined orchestration across a complex media ecosystem. Gelia...
Independent Health Foundation Animated Nutrition Education Campaign Making healthy habits simple, visual, and accessible for families As part of the Independent Health Foundation’s “Healthy Options at Home” initiative, Gelia brought a little animation, and a lot of...
Purolator Auto Shop Prank Video Series Extending “Nothing Gets By Us.®” into social-first storytelling Purolator’s brand platform, Nothing Gets By Us., reinforced the precision and reliability behind its filtration technology. The opportunity was to express that...
Independent Health Fitness in the Parks Marketing Campaign Driving Community Engagement and Attendance at Scale For more than a decade, Independent Health’s Fitness in the Parks program has transformed public parks across Western New York into open-air fitness...
Independent Health Medicare Advantage Enrollment Campaign Empowering Seniors with Confidence During Medicare Enrollment A multi-channel campaign to reach seniors during their annual enrollment period centered on trust and expert guidance. The Challenge Western New...
