Purolator Amazon Marketplace Strategy and Optimization Program
Coordinated Media Strategy Built for Scale and Accountability
Launching Purolator’s cabin air filter required more than reach. It required disciplined orchestration across a complex media ecosystem.
Gelia designed and managed a fully integrated campaign that unified paid, owned, and retail channels under a centralized attribution framework. With multiple audience segments, message variations, and simultaneous channel deployment, the focus was not on individual tactics but on cohesion, optimization, and measurable impact.
Strategic Integration
The objective was disciplined orchestration, not fragmented tactics.
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- Unified paid, owned, and earned media channels
- Coordinated campaign timing and messaging across platforms
- Designed attribution framework to prevent channel overlap
- Managed martech stack for centralized reporting
- Optimized investment allocation in real time
Multi-Channel Execution
Audience strategy included three distinct segments, supported by message variation and continuous creative testing. And the campaign deployed a coordinated, full-funnel media mix built for scale and accountability.
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- Programmatic video and display
- Connected TV and streaming audio
- Paid social across priority platforms
- Paid search and retail media activation
- Amazon marketplace support
- Email marketing and CRM integration
- Traditional broadcast radio
Campaign Impact
Through centralized reporting, continuous optimization, and disciplined media coordination, the campaign achieved national scale without sacrificing attribution clarity.
More than 183 million impressions were generated across the integrated ecosystem, demonstrating the power of structured orchestration over fragmented execution.
By aligning segmentation, creative testing, and cross-channel performance management, Gelia transformed a complex media landscape into a unified launch platform for Purolator.
Built To Think.
Proven To Deliver.
See how our approach drives real business results across industries.
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