WIX® Filters U-Centric™ Content Production Strategy Building a Scalable Content Engine for Future Growth WIX Filters needed more than campaign creative. The brand required a scalable content ecosystem capable of supporting future marketing initiatives across...
Purolator Febreze Cabin Air Filter Video Campaign Launching a little-known product with a trusted ingredient brand Marketing a product powered by the Febreze name created immediate credibility. The challenge was awareness. Many consumers were unfamiliar with cabin air...
Purolator Amazon Marketplace Strategy and Optimization Program Building Brand Authority and Performance on Amazon Competing on Amazon requires more than product listings. Purolator needed a structured strategy to strengthen brand credibility, differentiate products,...
Dana Incorporated Global Public Relations & Social Media Strategy Controlling the Conversation on a Global Stage Gelia supports Dana Incorporated with global public relations, international event strategy, and social media execution across more than 20 countries —...
TRICO® Cats and Dogs Campaign Turning a Familiar Phrase Into a National Brand Platform A national consumer awareness campaign designed to keep windshield wipers top of mind by connecting TRICO performance to real-world weather conditions. The Opportunity Wipers are...
