WIX® Filters U-Centric™ Content Production Strategy

Building a Scalable Content Engine for Future Growth

WIX Filters needed more than campaign creative. The brand required a scalable content ecosystem capable of supporting future marketing initiatives across channels, audiences, and activation points.

Gelia deployed its U-Centric Content Lab™ process to transform content production into a structured, data-informed engine built for long-term value.

Strategic Foundation

The initiative was grounded in audience insight and modular planning, keeping the focus on future utility, not one-time usage.

    • Applied the U-Centric framework
    • Prioritized audience-driven messaging
    • Structured production for multi-channel adaptability
    • Designed assets for full-funnel engagement
    • Built scalability into the content architecture

Production at Scale

Execution required coordinated planning across multiple environments.

    • Nine production locations
    • Photography and video capture across diverse use cases
    • Modular asset creation for digital, social, print, and web
    • Content formatted for campaign, sponsorship, and PR support
    • Centralized organization for ongoing deployment

Marketing Impact

The result was a comprehensive content library designed to power ongoing initiatives.

    • 6,416 images produced
    • 1,570 videos created
    • 45+ social posts developed
    • Multi-channel assets supporting campaigns and sponsorships

production locations

videos

images

Open WIX Filters brochure spread featuring passenger car and light truck applications, product imagery, and bold black-and-yellow brand design.
Captured image of WIX Filters products arranged on a workbench in a garage setting with a tractor in the background, highlighting multiple filter types and sizes.
Photography of a technician opening a WIX Filters box and removing a filter cartridge in a workshop environment with yellow tool storage behind.
Series of WIX Filters print ads featuring photography of technicians and farmers with headlines such as “Engineered for Experts” and “Get More Miles for Your Fleet.”
Smartphones displaying WIX Filters social media posts featuring shop environments, product demonstrations, and brand storytelling content.
Laptop displaying a WIX Filters branded webpage with content library photography, bold yellow accents, and performance-focused messaging.
WIX Filters packaging and boxed products placed on a workshop bench with tools and equipment in the background.
Two smartphones displaying WIX Filters digital content and industry-specific messaging, including filtration solutions and partner-focused materials

Built To Think.
Proven To Deliver.

See how our approach drives real business results across industries.

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