Purolator Amazon Marketplace Strategy and Optimization Program Coordinated Media Strategy Built for Scale and Accountability Launching Purolator’s cabin air filter required more than reach. It required disciplined orchestration across a complex media ecosystem. Gelia...
Stanley Black & Decker Media Optimization Strategy Test. Learn. Adapt. Repeat. Professionals across military, automotive, healthcare, and industrial sectors rely on Stanley Black & Decker storage brands such as Vidmar and Lista. The challenge was not reach...
Independent Health Medicare Advantage Enrollment Campaign Empowering Seniors with Confidence During Medicare Enrollment A multi-channel campaign to reach seniors during their annual enrollment period centered on trust and expert guidance. The Challenge Western New...
Purolator Febreze Cabin Air Filter Video Campaign Launching a little-known product with a trusted ingredient brand Marketing a product powered by the Febreze name created immediate credibility. The challenge was awareness. Many consumers were unfamiliar with cabin air...
Hospice Buffalo Brand Repositioning and Testimonial Campaign Redefining hospice care as early, supportive intervention Hospice Buffalo faced a persistent perception barrier. For many in the community, hospice was viewed only as a final step when all other medical...
