Hannay Reels U-Centric Content Strategy & Production Building a Scalable Content Library Designed to Last Hannay Reels has nearly a century of experience manufacturing high-quality reels. When they partnered with Gelia to create a comprehensive library of photo...
WIX Filters Toolbox Brochure A sales support piece designed to reflect the audience it serves For its 85th anniversary, WIX Filters needed a dynamic sales support tool to communicate promotional initiatives, training opportunities, and sweepstakes details to its sales...
WIX® Filters U-Centric™ Content Production Strategy Building a Scalable Content Engine for Future Growth WIX Filters needed more than campaign creative. The brand required a scalable content ecosystem capable of supporting future marketing initiatives across...
Purolator Febreze Cabin Air Filter Video Campaign Launching a little-known product with a trusted ingredient brand Marketing a product powered by the Febreze name created immediate credibility. The challenge was awareness. Many consumers were unfamiliar with cabin air...
Hospice Buffalo Brand Repositioning and Testimonial Campaign Redefining hospice care as early, supportive intervention Hospice Buffalo faced a persistent perception barrier. For many in the community, hospice was viewed only as a final step when all other medical...
