Independent Health Foundation Animated Nutrition Education Campaign Making healthy habits simple, visual, and accessible for families As part of the Independent Health Foundation’s “Healthy Options at Home” initiative, Gelia brought a little animation, and a lot of...
Stanley Black & Decker Media Optimization Strategy Test. Learn. Adapt. Repeat. Professionals across military, automotive, healthcare, and industrial sectors rely on Stanley Black & Decker storage brands such as Vidmar and Lista. The challenge was not reach...
NAfME National Music Education Advocacy Campaign Reframing music education as essential, not extracurricular Gelia helped the National Association for Music Education (NAfME) advocate for new music education standards before Congress. We developed iconic imagery,...
Independent Health Medicare Advantage Enrollment Campaign Empowering Seniors with Confidence During Medicare Enrollment A multi-channel campaign to reach seniors during their annual enrollment period centered on trust and expert guidance. The Challenge Western New...
Hospice Buffalo Brand Repositioning and Testimonial Campaign Redefining hospice care as early, supportive intervention Hospice Buffalo faced a persistent perception barrier. For many in the community, hospice was viewed only as a final step when all other medical...
