NAfME National Music Education Advocacy Campaign

Reframing music education as essential, not extracurricular

Gelia helped the National Association for Music Education (NAfME) advocate for new music education standards before Congress. We developed iconic imagery, tagline, and marketing communication materials for the NAfME “Broader-Minded: Think Beyond the Bubbles” National Music Advocacy campaign.

These impactful materials emphasized the holistic benefits of music education, encouraging political leaders to “think beyond the bubbles” of academic achievements like test scores and graduation rates. The campaign successfully highlighted the comprehensive value of music education, influencing policymakers to support enhanced standards.

Open brochure featuring “Broader Minded: Think Beyond the Bubbles” branding, including a brain-shaped music graphic and messaging supporting music’s role in academic success.
Print ad with a smiling student in a classroom and the headline “Join the broader minded movement,” encouraging support for music education beyond standardized testing.
Illustrated scene, from the campaign video, of a student sitting at a desk with a graded test paper marked “97 Nice job!” highlighting traditional academic achievement.
Illustration of a brain with the caption "Introducing a broader-minded approach to advocating for music education."
Illustrated classroom scene, from the campaign video, of a young girl playing the cello while a teacher and parents applaud, emphasizing the broader developmental value of music education.

Built To Think.
Proven To Deliver.

See how our approach drives real business results across industries.

VIEW ALL CASE STUDIES

READY TO TURN STRATEGY INTO MEASURABLE MOMENTUM?

Lets talk about where you want to grow.

START THE CONVERSATION