Purolator Auto Shop Prank Video Series Extending “Nothing Gets By Us.®” into social-first storytelling Purolator’s brand platform, Nothing Gets By Us., reinforced the precision and reliability behind its filtration technology. The opportunity was to express that...
NAfME National Music Education Advocacy Campaign Reframing music education as essential, not extracurricular Gelia helped the National Association for Music Education (NAfME) advocate for new music education standards before Congress. We developed iconic imagery,...
Independent Health Fitness in the Parks Marketing Campaign Driving Community Engagement and Attendance at Scale For more than a decade, Independent Health’s Fitness in the Parks program has transformed public parks across Western New York into open-air fitness...
Independent Health Medicare Advantage Enrollment Campaign Empowering Seniors with Confidence During Medicare Enrollment A multi-channel campaign to reach seniors during their annual enrollment period centered on trust and expert guidance. The Challenge Western New...
Independent Health Talking Vending Machine Experiential Health Campaign A Surprise Activation That Sparked 150,000 Healthy Conversations Independent Health’s Healthy Options initiative needed to influence a difficult audience: young adults who rarely consider...
