EyeMed Vision Care sought an innovative approach to engage and foster direct connections with their target audience, and drive meaningful sales conversations. To achieve this, Gelia designed a personalized 3D mailer that effectively addressed key audience pain points while delivering a memorable and impactful experience.

The campaign surpassed expectations, resulting in 50% of all recipients reaching out to connect with their sales reps—half of which leveraged the mailer QR code directly.