WIX® Filters Activations
Powering Fan Engagement Worldwide
Gelia partnered with WIX Filters to deliver a 14-event national activation strategy, building awareness, driving customer engagement, and capturing meaningful audience connections inside premier motorsports communities.
The Challenge & Idea
WIX Filters needed to increase brand awareness and deepen engagement with enthusiast audiences. Beyond visibility, the objective included creating meaningful in-person interaction and supporting contact capture efforts.
The solution was simple: show up where fans already gather. Gelia developed a national experiential strategy that embedded WIX Filters directly into high-energy motorsports environments through strategic partnerships and immersive brand experiences.
What We Built
-
- 14 live event activations across the U.S.
- Strategic partnerships with Professional Bull Riding, National Tractor Pull Association, and Major League Fishing
- Fully branded activation tents designed for high visibility and interaction
- Interactive Plinko experience to drive participation and engagement
- Custom WIX Filters throne for photo capture and shareable moments
- Live social media integration to extend engagement beyond the event footprint
- On-site engagement designed to support awareness, customer interaction, and contact capture
Results & Impact
-
- 220,000 fans hosted
- Expanded brand visibility within enthusiast communities
- High-energy, hands-on interactions that strengthened customer engagement
- Extended digital reach through live social content amplification
- Delivered large-scale experiential presence while supporting contact capture objectives
events
National Partner Organizations
fans hosted
Built To Think.
Proven To Deliver.
See how our approach drives real business results across industries.
READY TO TURN STRATEGY INTO MEASURABLE MOMENTUM?
Lets talk about where you want to grow.