Hannay Reels U-Centric Content Strategy & Production

Building a Scalable Content Library Designed to Last

Hannay Reels has nearly a century of experience manufacturing high-quality reels. When they partnered with Gelia to create a comprehensive library of photo and video assets, the goal was clear: produce content that would stand the test of time and support sales and marketing across every channel.

The Opportunity

Hannay needed a robust collection of high-quality visual assets that could reflect the scale, craftsmanship, and precision of its manufacturing operation, while supporting long-term marketing initiatives.

The content had to be versatile, authentic, and adaptable across platforms.

What We Built

Gelia deployed its U-Centric™ content strategy on-site at Hannay headquarters, capturing more than 2,400 photos and videos in just two days.

The production included:

    • Still photography across the manufacturing facility
    • Video interviews and behind-the-scenes footage
    • Production line, paint booth, frame shop, and shipping department coverage
    • Slow-motion video capture
    • Multi-format video content using professional cameras, GoPros, and iPhones

Long-Term Impact

Thanks to Gelia’s U-Centric™ approach, the content captured during this production continues to power Hannay’s sales and marketing efforts across channels.

In just the first six months following the shoot, the asset library was deployed across more than 50 marketing tactics, including website content, product and brand videos, social media posts, and display advertising.

The result is not a single campaign, but a scalable content engine built to support sustained brand growth.

Exterior of the manufacturing headquarters captured during the on-site content production shoot.
Industrial hose reel on the production floor photographed as part of a comprehensive website and sales content strategy.
Technician assembling a heavy-duty reel during the multi-day photo and video content shoot inside the manufacturing facility.
Employee applying protective coating in the paint booth, documented for use across digital marketing and product storytelling initiatives.
Welder fabricating steel components, captured to support industrial brand storytelling and social media content.
Completed reel units staged for product photography supporting website, catalog, and marketing asset development.
Team member inspecting a machined component as part of visual content created for sales enablement and marketing materials
Technician grinding a metal part during fabrication, photographed to highlight manufacturing expertise in ongoing content marketing efforts.

Built To Think.
Proven To Deliver.

See how our approach drives real business results across industries.

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