WIX Filters Toolbox Brochure

A sales support piece designed to reflect the audience it serves

For its 85th anniversary, WIX Filters needed a dynamic sales support tool to communicate promotional initiatives, training opportunities, and sweepstakes details to its sales team and distribution partners.

Gelia developed a multi-panel brochure designed to resemble a toolbox, aligning the format directly with the professional environment of technicians and distributors. The piece transformed essential sales messaging into a visually distinctive, brand-aligned support tool.

The result demonstrated that even foundational sales materials can strengthen brand alignment when creative execution reflects audience insight.

WIX Filters 85th Anniversary toolbox-themed brochure displayed on a wooden workbench alongside a branded WIX filter.
Interior spread of the toolbox brochure outlining filter sales promotions, training programs, and anniversary grand prize details.
Close-up of the WIX 85th Anniversary Toolbox brochure cover featuring toolbox latch graphics and bold black-and-yellow branding.
WIX 85th Anniversary Toolbox brochure and promotional insert placed inside a tool drawer with a branded filter nearby.

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