OneTouch Direct Brand Identity Transformation

A Rebrand Built On Genuine Connection

OneTouch Direct, a global outsource provider, partnered with Gelia to refresh their brand and showcase their culture: one that’s rooted in enthusiasm, trust, and ambition. Through strategic planning, business evaluation, and creative development, Gelia helped OneTouch Direct articulate a clear brand voice that amplifies its strengths.

At the heart of the rebrand was OneTouch Direct’s main differentiator: exceptional agent experiences and a near-perfect customer satisfaction rate. Gelia’s work—from the redesigned logo and tagline to brand guidelines, apparel, business cards, pop-up banners, website, social assets, and LinkedIn profiles—brought this to life.

The result? A brand that’s memorable and a connection that lasts.

Open brand guidelines spreads displaying the OneTouch Direct logo, color palette, typography, photography style, and graphic elements that define the refreshed brand identity.
Front and back business cards featuring the new OneTouch Direct logo, updated color palette, and refined typography system.
Freestanding recruitment banner in an office setting showcasing the OneTouch Direct logo, brand colors, messaging, and employee imagery.
Branded advertising image of a customer service representative wearing a headset with the headline “Support beyond the call,” reflecting the updated visual identity and messaging.
Close-up embroidered OneTouch Direct logo on fabric, highlighting the updated mark and tagline “Connection that lasts.”
Laptop and smartphone displaying the redesigned OneTouch Direct website featuring updated brand visuals, messaging, and responsive digital experience.

Built To Think.
Proven To Deliver.

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