Hannay Reels Website Redesign & Conversion Optimization
Modernizing a Legacy Website to Drive Measurable Digital Growth
Gelia transformed the Hannay Reels aging website into a high-performance digital platform designed to improve mobile usability, streamline navigation, and increase quote requests and overall conversions.
The Challenge
A long-successful website was finally showing its age. Hannay Reels needed to improve a poor mobile experience and difficult navigation, while serving both external users and the internal sales team.
The site also required:
-
- Multiple selector tools
- Dealer locator
- Secure login portal
- Custom admin tool
What We Built
Audience research revealed that users would expect to engage with site content in varied ways. This insight led to a multi-path design featuring:
-
- Prominent homepage navigation
- Mega-menu architecture
- Cross-linked content throughout the site
- Multi-lingual functionality
- Fully responsive design
Results & Ongoing Optimization
The redesigned Hannay Reels website delivered immediate improvements in engagement, quote requests, and overall conversions, validating a strategy centered on usability and performance.
Post-launch dashboards uncovered additional refinement opportunities, particularly within form flows. Continued optimization drove further gains in completion rates, ensuring the platform keeps improving over time.
%
increase in “Request a Quote” form submissions
%
increase in monthly average conversion rates
%
increase in overall form submissions
%
additional increase in form submissions, post-optimizations
Built To Think.
Proven To Deliver.
See how our approach drives real business results across industries.
READY TO TURN STRATEGY INTO MEASURABLE MOMENTUM?
Lets talk about where you want to grow.